(1) Strategy
In this phase I define how your organization wishes to be perceived by consumers. What makes it unique? What do you want people to think about your product or service? This will be the foundation of the brand.
(2) Design
Based on the research, strategic designs solutions will be explored. Multiple route will be presented and the selected will be further developed. This includes low, mid and high fidelity wireframes, prototypes and interactions
(3) Development
This is the phase were the launch communication plan will be developed. The key messages will be defined and tailored to the audience. Brand guidelines will also keep the future of the brand intact.
Experience
Work history
2020 - Present
Lead Design Strategist
| Senior Designer
| Digital Designer
Produktiv
2019 - 2020
UX/UI Designer
Simplistics
2018 - 2019
Creative Designer
Freshii
2017 - 2018
Design Intern
T1 Agency
2016 - 2017
Graphic Designer
University of PEI