Produktiv (formerly KRFTWRK) is a digital agency passionate about product innovation and growth with a talented team of strategists, designers and developers that have been launching amazing digital products for entrepreneurs and enterprises.
The agency's goal was to create a brand identity that would resonate with more corporate clients and help position their business as a serious competitor to bigger, more established agencies. Objectives included increasing brand awareness and receiving more client leads.
My approach was to create a brand identity that communicated Produktiv's strong design abilities, custom development and authenticity. With the help of my team, we developed a brand strategy that focused on creating a unique and memorable visual identity that would differentiate the brand from its competitors.
Project Link ↗
*note: client has since changed the design
Objective
Results: The rebranding and launch of the new website resulted in an 80% increase in organic leads.
