CPP Redesign

CPP is a is a Canadian owned and operated corporation that designs, markets and provides life insurance and related products with simplified underwriting processes that require no medical exams on most of our plans.

They approached me with a unique challenge - to improve the UX of their website while keeping their recognizable brand. The project was developed in in different phases, and is still ongoing with the new creative direction applied only to the homepage.

My goal was to create a modified brand identity that added a modern look to their current design, develop a wireframe for their new website layout, and then apply the approved new branding on top of it.

Project Link ↗

Client

CPP Redesign

Service

UX Design

Sector

cpp

Year

2023

Results: Improved UX and a fresh look

This is just the begginig of the UX improvements, as the rest of the pages are still to be done. Before moving forward to the other pages, the client has asked for rigurous testing to be done as their website is an important part of their business. All the user research has been completed and successful, showing positive feedback to the impoved look and UI.